Win New Clients with Video (in 30 days)

Learn how to use video to build a brand that brings inbound leads into your business from someone that's done it before - even if you hate being on camera, have no idea what to talk about, and have never shot a video in your life!

Let's Get Started!

Enrollment Closes in









Growing an MSP is f**king hard

I know all too well, that running an MSP isn't easy.

The biggest challenge that you face is finding new leads.

You have demanding clients and staff who need attention and soon your issues start building up:

You waste money on marketing that doesn't work. Pay-per-click, direct-mail, email, networking, or outsourcing everything.

As soon as you run out of budget for marketing, your leads stop. No more ads, no more clicks and no more leads.

You struggle to market your business and have no time to spend on marketing as you're kept too busy dealing with clients.

Your revenue isn't growing because you're so focused on servicing and retaining your existing clients.

The quality of leads you are getting is poor. They're either too small or don't have the budget to work with you. 

Your considering hiring a salesman to bring in leads and hope that will be the magic fix to your problem.

Nothing you are doing is consistently delivering any tangeable results for you, and so you constantly throw money at other marketing strategies: signing up for courses, attending workshops and hiring expensive marketing specialists. 

Unlike any marketing course, this programme was customised for MSPs, because I have lived (and continue to live!) what I teach.

My Video Strategy and it's results

Hey! 👋🏼 My name is Pete, and I ran a £1m+ UK Based MSP with 16 staff, which I sold in 2020. 

I did all the things you're doing. 

I spent money on PPC, Direct Mail, Email Marketing, Networking (those 6am BNI meetings..😭), I outsourced marketing, hired marketing apprentices, I took courses and read books and everything else.


When I started using video as part of my marketing strategy, I knew nothing.

We started with 0 Likes, Views or Subscribers, and I taught myself how to shoot, edit and produce videos by myself.

Shortly after, we made our first direct sale off the back of one video, which resulted in just under £10k of revenue. 

I vividly remember taking one call from a new enquiry who said, "I've been watching your videos for a while. I wasn't ready to buy then; I'm ready to buy now. Where do I sign up?

🤯 And just like that, it started positively impacting all areas of the business. 



For inbound leads, yes, but also brand awareness and recruitment, to name just a couple.

Fast forward 18 months, and we had a steady stream of inbound leads, won multiple awardsand exited my MSP with offers from MSPs across the UK. (Including one who said "What if we offered you an extra £100k? Would that seal the deal!?" 

All because of video! 

I want to help you to do the same.

Hear what Scott has to say...

Scott was one of my first coaching clients. He's taken absolutely everything on board and is smashing it with video!


The MSP Video Marketing Masterclass


I stumbled across this marketing strategy, and the more I looked into it, the bigger the potential for success I saw. 

Your competitors are not doing this because they hate being on camera.

I said to myself, "If I can just get over myself, and get over being camera shy, figure out the equipment and what I should talk about. Surely that will put me ahead of my competitors. 

Nobody wants to get up at 5 am for BNI Networking meetings - but we do because we believe, at some point, it will result in winning new business. 

But I quickly discovered that video was worth the effort, as I taught myself everything you need to know about video marketing:


Getting Started with creating video and uploading your first videos.


Understand the gear involved for all budgets and how to use it to improve your production value.


Getting comfortable on camera and learn techniques to get over yourself.


How to come up with new content and never run out of content ideas (ever!)


Learn why Likes, Views and Subscribers don't matter as an MSP. 


Understand the HUGE mistake most people make, when using video in their business. 

All of these things combined will attract new clients into your business, and will increase your revenue. 

It took me years to figure all of this out, but there's no reason you need to make the same mistakes I did. 

This is why I created the MSP Video Marketing Masterclass.

But will the course work for me?

I can't put in the work for you, and I can't guarantee that your first video will magically bring in a new customer. But if you do the work, follow what I teach and stay consistent, I guarantee that you will see results in your business. 

But, having said all of that - this course isn't for you if:

💾 You intend to watch all of the course, but don't have time to implement any of the lessons. Once you have completed this course, I would expect you to invest a minimum of 1-2hrs per week. (Less than a single BNI Meeting!) The more time you can commit, the better your results will be.

💾 You're looking for a magic bullet to bring in new customers instantly. I'm yet to meet anybody who uses video in their business and isn't seeing results. But results take time, and videos work like compounding interest. 

💾 You can't justify the price tag. Instead of aimlessly throwing money at Networking, or PPC, or SEO. Wouldn't you rather invest in video and get results as Scott did in the video below? 

One Video. £90,000 in Revenue

"We looked back at our one video about Teams Voice Calling that was 6 minutes long, it's way over 18 months old now, and show that someone who watched that video twice has since spent £90,000 with us."

Scott Riley, Cloud Nexus

By the end of the course...

✅ You'll have made your first 3 videos by following the methods and content I've provided to ensure maximum impact.

✅ You'll understand what gear to use and how to use it, to improve your production quality and make prospects pay attention.

✅ You'll be able to speak to a camera without feeling a sense of dread, and you won't hate your voice or your face!

✅ The secret formula for how to plan out, develop new content and never run out of ideas (ever again!)

✅ You'll have a full year's worth of content ready and learn techniques to save you hours each week.

✅ You'll learn how video can play a part in your overall marketing strategy to reduce the work you need to do.

Course Curriculum

Over 30 days, you will fully understand how to use video to grow your MSP.  We will show you what works and how to avoid the biggest mistakes businesses are making with their video content.

Each week, we will have 2 pre-recorded sessions and additional Guest Sessions from industry experts. All of these are available so you can watch at your own pace and in your own time.

🤑 So what's the investment?

This course is for MSPs and IT Business Owners who want to take their business to the next level.

When I first launched this course, I struggled to pin down an appropriate price tag. After all, I'm handing you my playbook and resources that helped me generate over $1m in revenue and exit my company...

At first, I thought about charging $5,000 for this program - because I genuinely believe it's worth many multiples of that - but then I realised that wouldn't be fitting with my 'Not a Business Coach' branding now, would it? (Seeing as all the fake gurus out there trying to sell you snake oil at $5k + per course!)

So instead... I priced it at a pocket-friendly £999 - accessible for any serious MSP owner and significantly less than what you'll make from the first client you sign up. (Remember Scott and his £90k video?!)


Sign me up!

What others are saying


Scott Riley from Cloud Nexus

Olrik Lenstra from Lenex IT

Let's get to work!



📚 Workshops, Guest Workshops + Live Q&A's with Pete

🎥 Detailed feedback from the team on all video assignments

▶️ Lifetime access to all the session recordings

Sign up for Essential

100% 🍕 Satisfaction Guarantee - if you think the course is sh*t!

We want the investment in this course to be an absolute no-brainer for you. So, if you watch the video lessons, submit a video for feedback each week, and still don’t find the course useful, drop us an email and we'll happily refund your full payment within 60 days of the start of the course. I will also jump on a call with you to design a bespoke alternative marketing strategy for your business, and I'll buy you a Pizza of your choice to enjoy whilst we chat! 🍕

However, please note that the money-back guarantee only applies if you actually do the work and complete the assignments. If you don't do the work, you won't get any value from the course, and you won't see the results that I am confident you will see.